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Senior Management Quotes on Sustainability

Quotes are taken from MIT Sloan Management Review Special Report on "The Business of Sustainability"



“I think that the days of, ‘Hey, boss, just tell me what to do and I’ll get it

done,’ that’s not the future. The future is about ‘let’s fi gure out how to

take the world in a diff erent direction and let’s all go there together.’”




Steve Fludder

vice president, ecoimagination, GE



"I think that the world has reached a tipping point now. We’re beyond

the debates over whether [addressing sustainability] is something that

needs to be done or not—it’s now mostly about how do we do it. And

from an ecomagination perspective, it’s not about altruism, it’s about

creating value."




Steve Fludder

vice president, ecomagination, GE






"The essence of environmental strategy is to make it an issue for your

competitor—not for your own company—...because you’ve already

made sustainability an integral part of your business."



Amory Lovins

chairman and chief scientist, Rocky Mountain Institute







May 26, 2010 | 11:05 AM Comments  0 comments

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OPTIMISATION not MAXIMISATION

What on earth means responsible investment? I was at a workshop last week at Istanbul Stock Exchange to find out. Apparently it is a framework that helps investors to consider Environmental, Social and Corporate Government (ESG) performance of their portfolio. Get more information about the initiative at their website

Is that necessary? Believe it or not, it was not clear for even some of the panellists. 2 of the executives from Asset Management companies were so ignorant to the subject that I did not understand why they were invited. They kept talking about "their mission being maximizing the profit for their investors and how important government`s role blah blah blah".

To be fair, the market mechanism in Turkey is not deep enough to create pressure on those firms to have a serious CSR agenda and due to low credit ratings of the country, pension funds can not invest largely in Istanbul Stock Exchange. And yes, pension funds are the most conscious investors because they invest in the long-term value and environmental, social and corporate governance performance is more important in the long-term.

But still, if you think you don`t have anything to do about ESG performance of the companies, why do you bother and spend your afternoon at the workshop rather than staying at your office and maximising profits for your customers? Thank God, someone from the audience responded in a clever way. He said "it is a lie that you should MAXIMIZE your profit; instead you should OPTIMISE your profit. 300 years ago you could make tons of money using slaves, but at some point you could not any more. It is the same logic, you have to consider ethical performance of the companies you invest in, otherwise you will hit the wall at some point".

I thought, it is certain that we make progress; after all this was the first Responsible Investing workshop for asset management companies in Istanbul. The part that I am not certain is whether or not the progress is fast enough for our world and humanity...

January 22, 2010 | 11:01 AM Comments  0 comments

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Good-Bye to Nike (for now)




Nike is the place I feel that I have grown-up.


There is so much inside of me that is related to that great place and wonderful people working here....



After 7,5 years I am leaving Nike and relocating back to Turkey...



I am happy because I am back to one place in the world that I call home: Istanbul...


I am also sad because it is time to say good-bye to Nike and all the great people here...


I will take all the good things that I learnt, all the fun that I had and all the great frinedships that I lived with me.


Hopefully, I will let you know soon what is next for me and I am committed to keeping this blog alive. You will hear from me soon.


November 18, 2009 | 12:11 PM Comments  0 comments

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Are They Really Homeless? Player Stories from Homeless World Cup


When I tell about Homeless World Cup to my friends, the first question I get is "Are they really Homeless?". No, they are well-paid mid level managers that happen to pretend to be homeless!!!

I know it is hard to register for the first time that there is a World Cup for homeless people and they are travelling from all over the world to participate and they have football boots and jerseys etc. But that's the magic of HWC really, making those things happen with the support of sponsors.

In most of the countries, there are shelters that are trying to keep Homeless people safe and giving them basic needs like a bed to sleep, a shower and a cup of soup. Homeless World Cup works with those organizations to establish football trainings for those homeless people, which is a great tool to give them skills like team-play, discipline and acceptance for other cultures. Maybe the players we see in the tournament are not the ones that are in the worst conditions but they are the ones who are trying to get their lives back. That's why they are here and making the effort

Watch this short but impressive movie from Homeless World Cup to get to know the players better.


September 13, 2009 | 8:09 AM Comments  0 comments

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A Ball Can Change the World

I am in Milan this weekend. Not because I am dying for sunshine or I need to shop on the high street but because I want to see with my own eyes "how a ball can change the world".

Homeless World Cup 2009
is being held at beautiful Sempione Park in Milan. A World Cup for homeless people? Yes you can believe your eyes, homeless people can play football and good football too. Every game here is a great showcase of love, passion, dignity and fair play.



Eight years ago, Mel Young, who is one of the most inspiring but yet modest persons I have ever met, started that organization, which seemed to be nothing more than a crazy idea at the time. UEFA and Nike backed him right from the beginning and since the begining Homeless World Cup is increasing the awareness of Homelessness globally and giving thousands of homeless people in the world a hope and motivation for a better life. There are so many success stories that you can read about how HWC changed lifes of individuals on official website.

You can also watch the local correspondent Buddy reporting from Milan and giving some great insights about the tournament and players. This weekend we are going to watch quarterfinals, semis and the big final. I will try to write a few more posts about the tournament during the weekend.

September 12, 2009 | 5:09 AM Comments  0 comments

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